THE MAKERS
Olaf Tarmas
The journalist and tea lover from Hamburg came into contact with tea at an early age: during his studies, he worked in a tea shop. He then had his tea awakening experience in 2011 during a research trip to Taiwan, where he got to know Chinese tea culture. After further tea research on the Black Sea, in Laos and in East Frisia, the idea of combining his passions for travelling, writing and drinking tea matured: with a tea magazine.
Katja Kleinebrecht
Designer Katja Kleinebrecht experimented with used tea bags on paper during her communication design studies. The sienna to ochre colour of the tea bags provided a beautiful background for her to draw on. The Hamburg native has been designing magazines and books with enthusiasm for many years and is delighted to be involved in the development and design of t- Magazine as art director.
LEAVES THAT MEAN THE WORLD
Who we are
and what we want
Leaves that mean the world – this pun applies twice as much to t-Magazine. Because it's about the most delicious leaves you can imagine: those of the Camellia sinensis plant, grown and processed in thousands of shapes to prepare the second most popular drink in the world (after water): tea.
And it's about printed paper – sheet by sheet, page by page, exciting stories about the most delicious leaves in the world. Discovered, researched and prepared by tea experts and professional journalists. We firmly believe in a special attraction between tea leaves and the printed leaf – it is not for nothing that the term "leaf maker” exists both in the tea industry and in journalism.
In short, reading a well-researched story about tea over a cup of tea seems like a wonderful way to enjoy both types of leaves at the same time.
INDEPENDENT. INFORMATIVE.
ENJOYABLE.
This is the triad, that should
emboss our magazines
INDEPENDENT We work with sponsors, advertisers and supporters – and make this transparent. Nobody talks us down from an editorial point of view; the editorial and advertising business are separate. This is the only way we can create and maintain the credibility that our readers can expect. Because they are our largest sponsors and by purchasing a magazine they ensure its independence.
INFORMATIVE All articles in t-Magazine are researched, written, edited and checked by experts and experienced journalists. Our readers can expect the content to not only be entertaining and surprising, but also to provide in-depth knowledge about tea. About cultivation, processing and preparation – and about important aspects such as sustainability and health.
ENJOYABLE The t-Magazine was born out of the love of tea, and that should be reflected on every page – sorry, every leave: It wants to bring the world of tea cultures closer to readers. With great photography, beautiful illustrations and exciting reports, portraits and interviews. With carefully designed tips for preparation and deeply researched information.